Why is there so much food in my skincare? – The New Food Economy

From avocado jelly masks to almond cookie shea soufflé, cosmetics have taken a surprisingly gastronomic turn. What’s behind the beauty industry’s obsession with selling products “good enough to eat”?

May 31st, 2018
by Hillary Bonhomme

The last time I went to replenish the staples of my nighttime skin care regime, I noticed something odd. Full disclosure: It had been a little while. I’m daunted by the array of oils, serums, and peels available at the average pharmacy or makeup store, and I try to shop for essentials—moisturizer, cleanser, maybe a face mask—no more than once a year. But when I logged onto Sephora’s website, something had changed since I’d last stocked up. The offerings had taken an unmistakably gastronomic turn.

I saw an air-whipped moisturizer “packed with leafy superfoods”—kale, spinach, and green tea. An eye cream fortified with cucumber extract. A sleep mask with pumpkin and papaya enzymes. A coconut lip balm enriched with a “blend of apricot kernel, black currant seed, and grapeseed oils.” There were so many food items in the product names, I almost felt like I was shopping for groceries.

When, I found myself wondering, did food become the center of the skin care conversation?

a collage of skin care products, each is marketed using food language

Link: https://newfoodeconomy.org/food-skin-care-natural-makeup-marketing/


What Do Hamburgers Have To Do With Gender?

Barbara J. King takes a look at a new book exploring burgers and gender.

Piotr Marcinski/Getty Images/EyeEm

Consider this list of names for hamburgers that are now, or have been, on the market: Thickburger, Whopper, Big Mac, Big Boy, Chubby Boy, Beefy Boy, Super Boy.

Notice a pattern there?

Writer Carol J. Adams does. This list comes from her book Burger, published last month. As the hamburger business gradually grew over time, Adams explains, so did the size of the hamburger — and the gender associations.

Burger is a small book with a big punch. It’s the latest in the Object Lessons seriesfrom Bloomsbury Publishing “about the hidden lives of ordinary things.” The series also includes such titles as Remote Control and Jet Lag.